Videos for the #ALSicebucketchallenge have started to slow down on people's Facebook feeds, but as far as viral campaigns go this one for a great cause hung on for some time.
The automotive industry wasn't silent with this challenge, and dealerships, groups, and executives joined the cause. They nominated within the brand and even called out rivals, ensuring that everyone had chilly fun and got a chance to donate to a great cause. This touching tribute from the CCO of Toyota really stood out though!
Clearly this challenge meant a lot to Hemp, and we're glad she got to honor her late sister.
This isn't the first time Toyota has gotten involved. They work in K-12 schools to promote engineering and math, and they work hard to talk about teen driver safety, to name a few worthy causes. So, if you want to buy a vehicle from a company that cares, you cannot go wrong with a new Toyota!
For more information on our inventory, or to go on a test drive, contact us at Chicago North Side Toyota Scion, located in Chicago, IL .
